Latest Episodes

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Thursday, May 9, 2024 143 Are business stories just fluff? Or do they add to your strategy?

Does your story contribute to your strategy? Is your story a part of your brand? You get all kinds of advice to "be sure your content includes a story...

Thursday, May 2, 2024 142 How healers can reach more clients with stories

Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But...

Thursday, April 25, 2024 141 Why your audience can't follow your story

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

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business

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

View All

entrepreneurship

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

View All

marketing

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

View All

solopreneur

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

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storytelling

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

View All