A lot of business owners have been told, "Stories entertain and captivate your audience."   If you buy that, you're not getting the full power of stor...

We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market?  Th...

Creating your story is just the first part storytelling. You also need a way to tell your story.  As a business storyteller, your goal is to get liste...

Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade.  How do...

They're not paying attention to your content? No surprise: there's a lot of noise in the background.  This episode (based on my new course - http://c...

Business storytelling works like a muscle. When you need a story, you have to be ready. Just as you do workouts and exercises to be ready to play tenn...

When you’re new to your business or career field, you might be asking yourself, “Am I really qualified to do this?” Your friend, mentor or coach assur...

Yes - you should include vulnerability in your business story. But not YOUR vulnerability: it's about your clients.  The experts don't tell you to bar...

When you get an "aha moment" (almost what used to be called a "Eureka moment") you see the world a new way. Maybe you ask a new question. Maybe you se...

Small businesses can be urged to come up with a catchy headline, slogan or product name. But what does a "catchy" slogan do for us?? For a big brand o...

You share "your story" -- especially a personal story--and you get backlash. Often that story will be the *one* story your audience will hear about yo...

In your business story, you're the guide and your client is the hero. In traditional stories, the guide just appeared to save the hero's life, money, ...