All Episodes

You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you’re reeling them in with a...

Telling the right story, the right way, can lead to more clients and more sales.   You don’t have to come up with a story that keeps you in suspense--...

You've heard it over and over. Success come from hard work, not talent.  You're not a good writer? Not a natural business person? Just work, work and ...

Angela Wills created her Life  Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle crea...

Solopreneurs often get advised to show their real selves--to come out from behind the website and reveal who they really are. And one way to do this i...

When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to he...

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making pl...

What kind of stories can you tell to explain complex or unusual concepts? What metaphors?  This podcast gives just one example: How do you explain web...

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics,...

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU.  Most service busin...

When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they fol...