All Episodes

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...

A recent article in Inc magazine asked this question: What makes you look better? A story like, "I started with no talent or luck and worked my butt o...

  How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast.   You may have internalized messages like, ...

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also ...

Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.  So...

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!  The guide is the person, spirit o...

We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the...

    In this podcast episode we are going to look at casting the characters in your story. We’ve already talked about the villain. The other characters...

Do you want to create a story that sells - a selling story?  In this episode of Strategic Storytelling, you'll see an example of the way we can transf...

Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...

In this episode, I’m joined by Dr. Michelle Mazur, a communications coach and consultant. Her slogain is, "Make marketing suck less." Let's face it: M...