Friday, July 11, 2025186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and clie...
Friday, July 4, 2025185 How to Get Your Clients to Share Stories That Help Your Marketing
We usually talk about the stories we tell about ourselves. We use stories to showcase our marketable qualities. We explain and promote our offers. ...
Friday, June 27, 2025184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I break down how stories make m...
Friday, June 20, 2025183 Looking for a business mentor? Don't listen to their story!
When you're a solopreneur or running a right-sized business, hiring a mentor isn’t as simple as following someone else’s success story. I...
Wednesday, June 11, 2025182 Use These 3 Storytelling Superpowers To Connect and Convert
What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." Th...
Friday, May 30, 2025181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful...
Friday, May 23, 2025180 Finding your strategy from your story
Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic trea...
Friday, May 16, 2025179 How To Sell a Service that Seems Frivolous (by discovering why it's not)
A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory. In this episode, we’re tackling a ch...
Friday, May 9, 2025178 Strategic Reinvention: The Best Story to Explain How You Got Here
Saturday, April 26, 2025177 Storytelling Prompts for Business Stories
Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the...
Thursday, April 10, 2025176 How To Generate Buzz For Your Products With Client Backstories
If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this? Small companies—especially service-ba...
Friday, April 4, 2025127 How to Demonstrate Your Expertise By Telling Stories (Encore)
"You're the expert." How do you feel when you hear those words? You'd better get used to hearing that sentenence if you're a service-based soloprene...
