All Episodes

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or mag...

What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about ...

Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your su...

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And...

Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as a...

  What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that st...

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...

What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and ...

Want to improve your learners' experience of your course? Get them to remember your course content? Teach complex concepts in a framework that makes s...

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time...

How do you introduce yourself to prospective clients? Nicole Kepic introduced herself to her email list with a traditional origin story -- solid crede...

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...