Thursday, November 28, 2024 164 How Your About Page Sells You With Stories

What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about ...

Thursday, November 21, 2024 023 The most important story for solopreneuur marketing

Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your su...

Thursday, November 7, 2024 163 Is your story a literary production, a good business story, or both?

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And...

Thursday, October 31, 2024 162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green

Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as a...

Thursday, October 24, 2024 161 Does your story show the prospect's state of awareness?

  What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that st...

Thursday, October 17, 2024 160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...

Thursday, October 10, 2024 159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)

What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and ...

Thursday, October 3, 2024 158 Add stories to your course design: Interview with Lisa Yoder

Want to improve your learners' experience of your course? Get them to remember your course content? Teach complex concepts in a framework that makes s...

Thursday, September 26, 2024 157 Telling a Big Story To Illustrate a Small Concept

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time...

Thursday, September 19, 2024 156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic

How do you introduce yourself to prospective clients? Nicole Kepic introduced herself to her email list with a traditional origin story -- solid crede...

Thursday, September 12, 2024 052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...

Thursday, September 5, 2024 155 Should Your Origin Story Make You Seem Lucky or Good?

A recent article in Inc magazine asked this question: What makes you look better? A story like, "I started with no talent or luck and worked my butt o...