Friday, July 25, 2025 188 The ROI of Storytelling

What is the most important question to ask about storytelling?  It's not "How much did this story express your feelings?" or "How much do you want to...

Thursday, July 17, 2025 187 - The Ultimate Story Template - Based on a Cheesy Christmas Song

Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories.  In this episode, we...

Friday, July 11, 2025 186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool

  If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and clie...

Friday, July 4, 2025 185 Turning Client Experience Stories Into Marketing Gold

  We usually talk about the stories we tell about ourselves.  We use stories to showcase our marketable qualities. We explain and promote our offers. ...

Friday, June 27, 2025 184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue

We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I  break down how stories make m...

Friday, June 20, 2025 183 Looking for a business mentor? Don't listen to their story!

When you're a solopreneur or running a right-sized business, hiring a mentor isn’t as simple as following someone else’s success story. I...

Wednesday, June 11, 2025 182 Use These 3 Storytelling Superpowers To Connect and Convert

What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." Th...

Friday, May 30, 2025 181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"

IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful...

Friday, May 23, 2025 180 Finding your strategy from your story

Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic trea...

Friday, May 16, 2025 179 How To Sell a Service that Seems Frivolous (by discovering why it's not)

A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.  In this episode, we’re tackling a ch...

Friday, May 9, 2025 178 Strategic Reinvention: The Best Story to Explain How You Got Here

Saturday, April 26, 2025 177 Storytelling Prompts for Business Stories

  Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the...