Thursday, September 12, 2024052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation
A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...
Thursday, September 5, 2024155 Should Your Origin Story Make You Seem Lucky or Good?
A recent article in Inc magazine asked this question: What makes you look better? A story like, "I started with no talent or luck and worked my butt o...
Friday, August 30, 2024033 Bragging 101 Build Your Personal Brand With Strategic Storytelling
How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast. You may have internalized messages like, ...
Thursday, August 22, 2024154 It's a numbers game: how to sell with numbers on sales pages and stories
Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also ...
Thursday, August 15, 2024153 Business storytelling: 4 key reasons to share that story
Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...
Thursday, August 8, 2024152 4 Ways Your Business Story Will Make Your Marketing Easier
Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. So...
Thursday, August 1, 2024151 The Guide Character in Your Selling Story
Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you! The guide is the person, spirit o...
Thursday, July 25, 2024150 The Surprising Character in Your Business Story: The Cheerleader
We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the...
Thursday, July 18, 2024149 The Hero in Your Business Story
In this podcast episode we are going to look at casting the characters in your story. We’ve already talked about the villain. The other characters...
Thursday, July 11, 2024090 How To Craft A Selling Story for Your Small Business
Do you want to create a story that sells - a selling story? In this episode of Strategic Storytelling, you'll see an example of the way we can transf...
Thursday, July 4, 2024069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel
Are you having trouble with branding your business? Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...
Thursday, June 27, 2024148 The Villain In Your Business Story: With Guest Michelle Mazur
In this episode, I’m joined by Dr. Michelle Mazur, a communications coach and consultant. Her slogain is, "Make marketing suck less." Let's face it: M...