Show Notes
Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business."
But where does your business origin story fit your business marketing strategy? Tell your story to highlight your passion for your business, your expertise and skill, the way you differentiate yourself, and your credibility.
In this podcast we analyze 3 examples of origin stories - 2 from medium-sized companies and 1 from a solopreneur. You'll discover how stories work to highlight your advantages and what pitfalls to avoid when sharing your story, so you'll get more clients and avoid sending the wrong message.
Learn more in my book, Grow Your Business One Story At A Time. http://mycopy.info/kbstory and my website http://CathyGoodwin.com
Listen On
Also In Season 1
-
186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
If you’ve ever been asked, “How did you get started?” you know how often this -
185 How to Get Your Clients to Share Stories That Help Your Marketing
We usually talk about the stories we tell about ourselves. We use stories to -
184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
We all hear that stories are powerful—but do they actually bring in sales? In th -
182 Use These 3 Storytelling Superpowers To Connect and Convert
What do invisibility, time travel, and telepathy have in common? It's not just
Comments & Upvotes