Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business."
But where does your business origin story fit your business marketing strategy? Tell your story to highlight your passion for your business, your expertise and skill, the way you differentiate yourself, and your credibility.
In this podcast we analyze 3 examples of origin stories - 2 from medium-sized companies and 1 from a solopreneur. You'll discover how stories work to highlight your advantages and what pitfalls to avoid when sharing your story, so you'll get more clients and avoid sending the wrong message.