How can I write about myself without sounding like a conceited jerk?
That’s the subject of this podcast.
You may have internalized messages like, “The nail that sounds out gets pounded down” You may have been criticized or ridiculed for doing well.
But in business, you have to brag about yourself. In fact, your clients expect you to!
Here is what we cover:
—why your clients want you to brag (with examples)
—how to communicate your brilliance with style (so you’re not just successful but also likable)
—the outline of a story that helps you brag the right way
—a tip on getting a strong testimonial from a client (and what to do when you can’t get a testimonial because the story is too sensitive)
— gain credibility from a past area of your life (even if it doesn’t relate to where you are now)
—what a lawyer said to me to convince me to hire her (and we’d never met)
—the not-so-surprising role of confidence in creating your personal brand
—two ways to gain confidence even when you’re doing something new
Resources:
How to differentiate yourself as a brand by telling stories
How to create your personal brand by telling stories (Bragging 101)
Books mentioned
Grow your business one story at a time by Cathy Goodwin
How to change by Katy Milkman
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