Wednesday, May 11, 2022

Show Notes

As a new business owner, I was advised to share stories that would build the know, like, and trust factor.   I soon discovered 3 types of stories that had the opposite effect. They created distance, confused my audience, and left them saying, "That's bizarre." You'll discover why these types of stories don't work (and what to do instead).  Mentioned: Relocation book on Amazon Free report on understanding clients Free report on story archetypes