063 When you need to show you can do the job, tell the 2 stories. job, tell these 2 stories.
Show Notes
When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the question, "Can you really do the job?" This question breaks down into 2 questions: Why are you qualified? And How committed are you? Are you a dilettante, trying things out? Or will you be there for me when I need you? In this episode, you'll discover how these questions arise. You'll hear two kinds of stories to answer these questions. Based on my online video course, Content for Credibility.
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