Show Notes
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!" Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories.
There's some truth to those criticisms...and we can learn from them. But...stop telling stories? That's another...story. This episode explains.
Download your free guide to the 3 Common Storytelling Mistakes (and the 1 Fix You Can Apply). http://cathygoodwin.com/mistake
Episode #22 explains what I mean by "concept story." For a deeper explanation of concept stories, hero's journey and other stories, look up my book: Grow Your Business One Story At A Time. Don't forget to subscribe and leave a rating as well as a review. Drop by my website and say hello - http://CathyGoodwin.com
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186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
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185 How to Get Your Clients to Share Stories That Help Your Marketing
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184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
We all hear that stories are powerful—but do they actually bring in sales? In th -
182 Use These 3 Storytelling Superpowers To Connect and Convert
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