You'll find lots of lists of "website mistakes." This episode introduces 3 common mistakes that can be fixed with storytelling.
For one thing, you need to be sure you're telling the right story - consistent with your clients' backstory and your own archetype.
You may get advised to choose certain websites as models of good marketing. They're usually great websites - but they won't work for you.
You'll get lots of examples of websites that use the right stories (and a few that don't).
Resources mentioned here:
Free download - Marketing Archetypes Free download - What Motivates Your Client Blog Post - Hardest mistake to fix when you create a website Designers and marketers tell you why to start with copywriting. Consultation: Strategic Intensive "Tweak and Critique" - video review of your website