Being a podcast guest brings many rewards. You open up opportunities. You get exposure in several ways.
Small podcast? You still benefit.
Link to the interview on your website. Your prospective clients get a new view of how you think and speak.
Besides, you never know if just one juicy prospect is listening to that podcast - someone who's hearing about you for the first time, who'd never know about you any other way.
Podcast hosts get lots of pitches - even those with small audiences. Most of those pitches are pretty awfful. That's because guests are making assumptions about the host's story.
In this episode, we'll help you bridge the gap. You'll know how to pitch by responding to the host's backstory - what they're really thinking.