When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the question, "Can you really do the job?"
They want to know about you as a person, because you're not a big faceless company. If you're a solopreneur, they have to believe in you. You don't come with the implied authority of a big company.
Why are you qualified? How committed are you? Are you a dilettante, trying things out? Or will you be there for me when I need you?
It's not enough to say, "I'm amazing. Of course, i can help you." In fact, these abstract promises work against you. In this episode, you'll discover how these questions arise. You'll hear two kinds of stories to answer these questions.
We're not talking about fantasy stories here. We're talking about using stories ethically to promote your services, based on your real skills and talents.
Podcast episode "Business Credibiity" with Mitchell Levy.