Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!
The guide is the person, spirit or animal who helps the hero solve their problem or problems. The way you write yourself into your story will have a huge impact on your audience. They’re considering hiring you as a guide and they want to know several things.
You want to convince people that your story is special and that you are unique. How do you do that?
In this episode you will learn:
The 3 major roles the guide can play in solving the hero’s problem.
How our. DIY economy is affecting the role of the guide.
Empathy and expertise: how does that affect the. Client’s choice?
Why it’s important to understand how people choose their guide.
Why being a guide as a solopreneur is very different from being a guide in a fairy tale or hero’s journey.
RESOURCES:
A Workbook for Casting the Characters In Your Selling Story
Course: How to Write a Story That Sells
Donald Miller’s book on storytelling - Storybrand
Random Acts of Medicine - offers helpful (and surprising) info on working with medical guides (including the notion that sometimes a brand-new doctor will be more effective than an experienced one)
Intuition for Career and Business Decisions (an ebook from Amazon)
FREE: What is your story archetype: a guide to business branding
NOTE: Error at 3:35 - should be “Maybe the guide solves the problem for the client,” not "maybe the hero solves the problem)
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