Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.
So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier.
You will learn...
... 4 ways you can use stories to complete marketing activities - with samples
...Why every story you tell is a branding story (whether you plan them this way or not)
...What’s different about a selling story
...3 guidelines for telling a business story (the second will be a surprise)
Resources:
FREE: Link to story archetypes
Kindle Book on storytelling (free with Kindle U limited): Grow your business one story at a time
Course on creating your selling story
Workbook on characters in your selling story
Podcasts on the characters in your story:
The hero The guide The cheerleaders The villain
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