How do you introduce yourself to prospective clients?
Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter to female entrepreneurs.
Nicole tells that story to show us the person behind the website. She also highlighted her deep experience with copywriting. But she's got a better story: she can tell an origin story that shows she's human and shows how she serves her clients.
In this super-informal episode--two copywriters chatting--you will learn:
...how Nicole uses personal anecdotes to introduce copywriting principles (much more effectively than most business owners) ... how Nicole can change her origin story to illustrate why she's so effective with entrepreneurs
...how changing the copywriting has a much greater impact on entrepreneurs than on big businesses
...Nicole's down-to-earth advice for other business owners who want to tell stories (at the very end)
Resources:
Reach Nicole Kepic at NicoleKepic.com (she has a beautiful website)
Read my book on Amazon about telling stories for business (types of stories for business)
FREE report on story archetypes for immediate download (how small businesses brand themselves)
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