Show Notes

You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy?

The answer is: Not unless you’re reeling them in with a strong headline!

The truth is, most people don’t get past the headline when they’re reading a sales letter. And yet headlines can be incredibly hard to write…unless, of course, you start with a good story.

In this episode you’ll get three tips for using stories to write headlines. It’s one of my favorite topics because we tell business stories to help the copywriting—not to entertain or amuse the audience.

You will learn:

• The purpose of a headline in copywriting (and it’s usually not to sell)
• Why an AI headline generator will often not be enough to get a great headline
• A good example of a client’s hidden backstory
• The kind of story that’s not helpful in writing headlines
• Why to write a headline for what the client consciously wants (not what you know is good for them)

And more!

RESOURCES

Free ebook on finding the client’s backstory: Click here,

Course on writing headlines: Click here.