If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this?
Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be talking to me!” -- that's how your buzz begins!
In this episode, I talk about what it means for a solopreneur to create buzz. It’s not the same thing as big-company buzz.
You’ll get examples of stories that never became the subject of conversation, and how they’re different from stories that generated buzz.
You’ll also learn:
Why my first website didn’t get clients for relocation coaching
How backstories hold the key to going viral
3 reasons why backstories help generate buzz
RESOURCES AND MENTIONS:
Christina Hills - Get her ebook “Web Design for Non-Techies” If you click at a different time, you'll get a different resource.
Peter Guber - Tell to Win - Buy on Amazon. https://amzn.to/3G0dHNg
My book on relocation (free with Kindle Unlimited - available in paperback or ebook on Amazon) Click here.
My DIY 1course can help you find your client’s backstory. Click here.
FREE ebook on finding your client’s backstory. Click here.
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