0:00
0:00

Show Notes

We all hear that stories are powerful—but do they actually bring in sales?

In this episode of Strategic Storytelling, I  break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions).

You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat.

Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn.

What You’ll Learn:

  • The difference between “fun to tell” and strategic stories

  • How stories can help you plan, clarify, and position your business

  • What makes a selling story and how to craft one

  • How storytelling keeps you from killing the sale by being too pushy 

  • Tips to use storytelling to connect with your audience’s “before” picture

Resources Mentioned:

Cast the characters for your selling story

From Story Telling to Story Selling: Tell your selling story

Find your client's backstory

Story-Driven Planning Workbook Podcast on Story-Based Strategy

Work With Me: Need feedback on your story, landing page, or website? I offer personal video reviews so you can get fast, thorough, fluff-free feedback.  Click here to learn more and sign up.

Connect With Me: Website: https://cathygoodwin.com Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on Apple or Spotify. It helps others discover the power of strategic storytelling.

Comments & Upvotes