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Saturday, February 6, 2021 007 Finding The Core Story For Marketing Your Small Business

 "What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and in...

Tuesday, February 2, 2021 006 Why Your Origin Story Really Is A Destination Story

When someone asks, "How did you get started?" it's tempting to begin at the beginning. The truth is...your origin story doesn't just satisfy curiosity...

Tuesday, February 2, 2021 005 Three Essential Stories To Grow Your Career

Want to change careers, add a side hustle, move to entrepreneurship..or just grow where you are? These 3 stories will give you support and guide you a...

Friday, January 24, 2020 004 Copywriting Tips: Create Content That Positions You As An Authority In Your Field

When you offer a professional service, people hire you because they see you as an authority.  So when you create content, your challenge is to get pr...

Tuesday, June 12, 2018 003 The Stories We Tell Ourselves With Success Coach Melanie Yost

Melanie Yost, LCSW, is a success coach with a background as a psychotherapist. Periodically she runs a leadership workshop where participants identify...

Friday, June 8, 2018 002 Donna Kozik on Storytelling To Write Your Book

Donna Kozik is a book consultant, famous for her "Write Your Book In A Weekend" program. She's worked with hundreds of authors, teaching them how ordi...

Wednesday, June 6, 2018 001: Storytelling For Community With Alex Hillman

Alex Hillman is the founder of IndyHall, the oldest coworking space in Philadelphia and one of the oldest and longest-running in the United States. Al...

About The Show

Strategic Storytelling combines the power of storytelling with practical strategies for copywriting, and marketing.  It's designed primarily for entrepreneurs, content creators, marketers, and copywriters. Most episodes are solo with occasional interviews by invited guests who bring unique insights to the topic.

Host Cathy Goodwin is an online strategist, copywriter, and published author. The podcast focuses on the impact of business storytelling on the bottom line.

When you start with a story, you simplify and strengthen your branding, content creation, and positioning. You also become a better business owner when you use stories to clarify your own objectives and gain self-understanding.

Cathy started the podcast after she realized her clients were bewildered by what they were hearing about storytelling for business. Some of them simply couldn't understand how stories could help their businesses. Others got backlash when they dutifully followed advice to open up about themselves.

Richard Branson said every entrepreneur must also be a storyteller. Cathy Goodwin adds, "But it has to be the right story."

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