Show Notes
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step.
Your story needs to do 3 things: invite your audience to become part of the story; challenge the hero (and never, ever save your hero with a fairy godmother; and remain consistent with your brand through your story archetype.
Listen On
Also In Season 1
-
186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
If you’ve ever been asked, “How did you get started?” you know how often this -
185 How to Get Your Clients to Share Stories That Help Your Marketing
We usually talk about the stories we tell about ourselves. We use stories to -
184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
We all hear that stories are powerful—but do they actually bring in sales? In th -
182 Use These 3 Storytelling Superpowers To Connect and Convert
What do invisibility, time travel, and telepathy have in common? It's not just
Comments & Upvotes