Your most important story isn't about you. It's about how you work with clients to help them reach their goals.
This is your success story. Your success story has 4 parts: hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story.
You don't just share a hero's journey story. You can introduce a plot twist.
You'll see examples of success stories that miss the mark and how to transform them so they work for you. You'll see a detailed example of a story that comes close...but could be much better.
You'll learn how you can most effectively use your success story and how you can gain the greatest benefit.
When I write copy for a solopreneur service business, I always ask for 3 success stories. They help me understand how you work and the benefits clients receive.
This episode draws from my Amazon Kindle book, Grow Your Business One Story At A Time.
Learn more about stories on my website, https://www.cathygoodwin.com
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