Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!
So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.
In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.
Episode based on Grow Your Business One Story At A Time - http://mycopy.info/kbstory
And my Udemy course has a whole section on this - http://mycopy.info/udemystoryoct