Strategic Storytelling - 024 "It's a business

Saturday, October 2, 2021

Show Notes

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.

In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.

Episode based on Grow Your Business One Story At A Time - http://mycopy.info/kbstory

And my Udemy course has a whole section on this - http://mycopy.info/udemystoryoct

Comments & Upvotes

Also In Season 1

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Your story has a hero and a guide. Sometimes your story has cheerleaders and a v
023 The most important story for solopreneuur marketing
Your most important story isn't about you. It's about how you work with clients
163 Is your story a literary production, a good business story, or both?
https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin
161 Does your story show the prospect's state of awareness?
What is the stage of your client’s awareness? You may think it’s not important

Show Notes

Comments & Upvotes

Also In Season 1

165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)

023 The most important story for solopreneuur marketing

163 Is your story a literary production, a good business story, or both?

161 Does your story show the prospect's state of awareness?

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