049 Forget about being "catchy" (do this instead)

Sunday, February 27, 2022

Show Notes

Small businesses can be urged to come up with a catchy headline, slogan or product name.

But what does a "catchy" slogan do for us?? For a big brand of cola or sportswear, a catchy tag line may stand out.

Small businesses don't have time. Clients make decisions by clicking a mouse. They don't see our ads on television and magazines. We have to go for "persuasive," even "profitable" content.

Instead of being catchy, focus on entering the conversation in your client's mind. I explain more in my free report - http://cathygoodwin.com/baggage

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Comments & Upvotes

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Show Notes

Comments & Upvotes

Also In Season 1

163 Is your story a literary production, a good business story, or both?

161 Does your story show the prospect's state of awareness?

160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words

159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)

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