Show Notes
As a small business owner, you're unabashedly in business because you want to earn revenue. Often that means increasing prices in order to reach your realistic profit goals.
So how do you announce a price increase?
Reviewing what's out there, I found two strategies. One is to share your "why." The other is to associate your price increase with an increase in value.
Each of these strategies assumes a story about you - and a backstory about your clients. But...is that backstory accurate? Is there a better story to tell? Or do you need a story at all?
In this episode you'll discover why these popular strategies can alienate your clients. This topic is controversial and I'd love to get your perspective. What do you recommend, as a marketer and as a client?
Leave a comment and don't forget to subscribe! To learn more about finding your client's backstory, you can download my free guide here.
Mentioned in the podcast:
Episode #82 - How to respond when someone projects their story intro your narrative Apple Spotify Stitcher Other platforms
Utpal M. Dholakia in Harvard Business Review
Listen On
Also Listen
-
186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
If you’ve ever been asked, “How did you get started?” you know how often this -
185 How to Get Your Clients to Share Stories That Help Your Marketing
We usually talk about the stories we tell about ourselves. We use stories to -
184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
We all hear that stories are powerful—but do they actually bring in sales? In th -
183 Looking for a business mentor? Don't listen to their story!
When you're a solopreneur or running a right-sized business, hiring
Comments & Upvotes