Do you want to create a story that sells - a selling story?
In this episode of Strategic Storytelling, you'll see an example of the way we can transform a "good enough" story into a strong story that delivers sales. The business owner (a financial executive - a corporate controller, to be exact) found a need for a product she could create. She needed a story to get prospective customers involved and motivated. Her first story was not bad...but you'll see what we did to make it even better.
In less than ten minutes, you will learn ...
...how to make a good story great
...when (and when not) to use an origin story as "your" story
...how the client's backstory becomes part of your story
...how choosing an archetype helps develop your story
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If you'd like to work with me to power up your story (or find the best one to use), we can begin with the Strategic Intensive program -- a 2-week sprint to power up your program. Click here to learn more.
Want a quick view review of your website or sales letter, with your story? Click here to request one.
FREE GUIDE: New to the archetypes? Click here to learn more (and get a quiz to help you choose yours). COURSES: How to find the client's backstory. What makes them decide to buy? Click here for more.
Related podcast: The villain in your business story
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