Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."
This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay attention."
They didn't mean, "Make your mess your business message."
They weren't thinking of entrepreneurs.
This episode shows how sharing your mess can backfire as well as how well-chosen personal stories can support your growth. I refer to a book, The Road Trip, that's especially effective.