157 How to use the client's backstory to tell if they're coachable

Show Notes

When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they follow your instructions.

Your instructions might take the form of coaching. Or you might need to get clients to cooperate by filling out forms or simply delivering papers to you. If nothing else, you don't want them to make things worse by interfering with your job.

So even if you're a plumber you need clients to do something...at least tell you what's wrong and get out of your way. 

In this episode, we talk about using a client's back story to find out if they'll be coachable. It's a form of qualifying the customer to see if they'll be good clients.

We review the 3 parts of the client's backstory with reference to different services. Then we put the all together by looking at clients for one type of service--a dog trainer. We'll see how the different parts of their backstory help us know if they'll be good clients for us.

Want to learn more? I have a low-cost course on finding the client's backstory that you can review here at this link.

I also have a free ebook you can download about the client's backstory, especially the baggage clients bring to their appointments. Click here to get your copy immediately.

We can always work together with the Strategic Intensive to figure out the backstory of your clients and how you can use it