Show Notes


When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more.  

In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use stories to help plan your next steps and develop your strategy.  These stories help grow your business, but you rarely share them with your clients. 


Enter the conversation in your clients' mind: a self-paced video course  

Planning With Stories Workbook - A fun way to set goals you'll actually achieve - Click here.

Podcast Episode on Finding your Backstory. 

Podcast Episode on Planning with Stories  

HBR article on Inspirational Stories 

Strategic Intensive: The 2-week sprint that can transform your marketing 

My website: http://CathyGoodwin.com 


Comments & Upvotes