When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more.
In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use stories to help plan your next steps and develop your strategy. These stories help grow your business, but you rarely share them with your clients.
RESOURCES:
Enter the conversation in your clients' mind: a self-paced video course
Planning With Stories Workbook - A fun way to set goals you'll actually achieve - Click here.
Podcast Episode on Finding your Backstory.
Podcast Episode on Planning with Stories
HBR article on Inspirational Stories
Strategic Intensive: The 2-week sprint that can transform your marketing
My website: http://CathyGoodwin.com
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