Show Notes

Branding and selling are very different activities in business. 

A branding story introduces you to your audience. It tells something about you and how you provide the service. 

A selling story makes the audience say, "I want what she's having!" 

In this episode I explain the difference and show that one story can be both. I illustrate with 4 powerful examples of good stories. 

One story is purely a branding story.  The three others establish a brand and also help you sell.

Resources: Episode 141: What makes a story relatable (or why your audience can't follow your story)


Episode 117: What's a Role Model archetype? Interview with Cindy Bidar.


Book: What's a good business story?


Free report: What's the archetype system of branding?


How do you tell a selling story? A self-study course.


How do you brand with a story? A self-study course.


My website: https://cathygoodwin.com


Consultation: https://CathyGoodwin.com/storyconsult


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