Branding and selling are very different activities in business.
A branding story introduces you to your audience. It tells something about you and how you provide the service.
A selling story makes the audience say, "I want what she's having!"
In this episode I explain the difference and show that one story can be both. I illustrate with 4 powerful examples of good stories.
One story is purely a branding story. The three others establish a brand and also help you sell.
Resources: Episode 141: What makes a story relatable (or why your audience can't follow your story)
Episode 117: What's a Role Model archetype? Interview with Cindy Bidar.
Book: What's a good business story?
Free report: What's the archetype system of branding?
How do you tell a selling story? A self-study course.
How do you brand with a story? A self-study course.
My website: https://cathygoodwin.com
Consultation: https://CathyGoodwin.com/storyconsult
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