153 Business storytelling: 4 key reasons to share that story

Show Notes

Lots of business owners have been advised, "Just tell a story. Any story."

Or they're told, "Stories hold your audience's attention. Stories captivate your listeners."

All that is true. Absolutely.

But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a specific reason. 

In this podcast. we first look at 4 key reasons to tell a story. You'll notice that any story you tell will brand your business. People remember you as "that woman who...'" or "that guy who..." 

So buckle up and learn...

...4 reasons to tell a story; that is, what part of marketing does your story carry out?

...why every story is *not* a selling story

...3 guidelines for telling a story that sells for you

RESOURCES

Podcast with Cindy Bidar, talking about how she uses her personal life in stories

Podcast with Ellen Finkelstein, who uses stories very differently

Podcast about your origin story (which you're commonly advised to share)

Low-cost workbook: The characters in your selling story

Video course on creating a selling story

Video course on positioning yourself as an expert by telling stories

Finally...do you see how much we covered in just over 10 minutes? That should give you an idea about working with me for 90 minutes on the Strategic Intensive consultation. We'll cover any aspect of your marketing or storytelling, and you'll come away with a new game plan. 

My website has all kinds of offers, free and paid. Come have a look!