Wednesday, June 23, 2021012 Create Marketing Content That Appeals To Your Audience's Values
As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your...
Friday, June 11, 2021011 What motivates your clients? The answer is in their baggage.
Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake? You know their demographics. You might have you...
Tuesday, April 27, 2021009 Successful Business Storytelling: Keep the magic alive
You're sharing the perfect story...but you sense your audience is drifting away. You want them involved, on the edge of their seats. What's happening?...
Monday, March 22, 2021008 Insider Tips For Entrepreneurs To Maximize Value From Their Copywriters
Copywriters can accelerate growth in your small business...but most entrepreneurs miss out on a great deal of value when they work with copywriters. H...
Monday, February 8, 2021007 How Successful Entrepreneurs Choose A Business Coach
A lot of small business owners hire some form of mentors or coaches. (Actually, top business leaders have always done this - they just call them "cons...
Saturday, February 6, 2021007 Finding The Core Story For Marketing Your Small Business
"What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and in...
Tuesday, February 2, 2021006 Why Your Origin Story Really Is A Destination Story
When someone asks, "How did you get started?" it's tempting to begin at the beginning. The truth is...your origin story doesn't just satisfy curiosity...
Tuesday, February 2, 2021005 Three Essential Stories To Grow Your Career
Want to change careers, add a side hustle, move to entrepreneurship..or just grow where you are? These 3 stories will give you support and guide you a...
Friday, January 24, 2020004 Copywriting Tips: Create Content That Positions You As An Authority In Your Field
When you offer a professional service, people hire you because they see you as an authority. So when you create content, your challenge is to get pr...
Tuesday, June 12, 2018003 The Stories We Tell Ourselves With Success Coach Melanie Yost
Melanie Yost, LCSW, is a success coach with a background as a psychotherapist. Periodically she runs a leadership workshop where participants identify...
Friday, June 8, 2018002 Donna Kozik on Storytelling To Write Your Book
Donna Kozik is a book consultant, famous for her "Write Your Book In A Weekend" program. She's worked with hundreds of authors, teaching them how ordi...
Wednesday, June 6, 2018001: Storytelling For Community With Alex Hillman
Alex Hillman is the founder of IndyHall, the oldest coworking space in Philadelphia and one of the oldest and longest-running in the United States. Al...
