Season 1

Most business advice says: “Show empathy. Tell clients you’ve been there too.” But here’s the truth: clients don’t care if you’ve walked in their shoe...

How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers When you’re offering something that's new to your audience—whet...

Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories.  In this episode, we...

  If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and clie...

  We usually talk about the stories we tell about ourselves.  We use stories to showcase our marketable qualities. We explain and promote our offers. ...

We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I  break down how stories make m...

What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." Th...

IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful...

Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic trea...

  Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the...

If you’re a small service-oriented business, you want to get people to talk about you!  But how do you do this?  Small companies—especially service-ba...

"You're the expert." How do you feel when you hear those words?   You'd better get used to hearing that sentenence if you're a service-based soloprene...