Season 1

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...

  How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast.   You may have internalized messages like, ...

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also ...

Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.  So...

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!  The guide is the person, spirit o...

Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...