Thursday, November 23, 2023 126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

Thursday, November 16, 2023 125 The best business storytellers do these 3 things

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

Thursday, November 9, 2023 124 Traveling for the holidays? Take your story with you.

You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, ho...

Thursday, November 2, 2023 123 How to begin building your online brand when your website isn’t ready

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they’ll ask for your website. Resea...

Thursday, October 26, 2023 122 Two ways for business owners to share their journey stories

A content creator posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the ...

Thursday, October 19, 2023 121 How this business story mistake leads to client confusion

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients? Many coaches ...

Thursday, October 12, 2023 120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

Thursday, September 28, 2023 118 How To Use Stories To Get More Results From Your Email Marketing

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

Thursday, September 14, 2023 116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

Thursday, September 7, 2023 115 Business Storytelling: Your Mess Is NOT Your Message

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This i...

Friday, July 28, 2023 109 Small business marketing: How to explain your services to potential clients, copywriters, designers and coaches..

Entrepreneurs, small business owners and independent professionals face one big challenge. The services you offer might not have existed 20 years ago ...

Wednesday, June 28, 2023 104 Ready to pivot your business? Don't make these 3 mistakes.

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship. Y...