Friday, August 30, 2024033 Bragging 101 Build Your Personal Brand With Strategic Storytelling
How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast. You may have internalized messages like, ...
Thursday, August 22, 2024154 It's a numbers game: how to sell with numbers on sales pages and stories
Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also ...
Thursday, August 15, 2024153 Business storytelling: 4 key reasons to share that story
Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...
Thursday, August 8, 2024152 4 Ways Your Business Story Will Make Your Marketing Easier
Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. So...
Thursday, August 1, 2024151 The Guide Character in Your Selling Story
Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you! The guide is the person, spirit o...
Thursday, July 4, 2024069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel
Are you having trouble with branding your business? Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...
Thursday, June 20, 2024115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message
Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." This ...
Thursday, June 13, 2024058 ENCORE: For a simpler path to course creation, begin with a story
Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...
Thursday, June 6, 2024147 Where does your story take place?
Your story's location may seem trivial or straightforward. "It's a beach story." "One day I was in my home office..." "Mary went home to apartment 3...
Thursday, May 30, 2024146 A branding story or a Selling Story? 4 Examples
Branding and selling are very different activities in business. A branding story introduces you to your audience. It tells something about you and ho...
Thursday, May 16, 2024144 Why your story doesn't have to make people cry
You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions." But...
Thursday, April 25, 2024141 Why your audience can't follow your story
Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...