Season 1

You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you’re reeling them in with a...

Telling the right story, the right way, can lead to more clients and more sales.   You don’t have to come up with a story that keeps you in suspense--...

Angela Wills created her Life  Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle crea...

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making pl...

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU.  Most service busin...

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or mag...

Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your su...

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And...

  What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that st...

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...

What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and ...