Thursday, June 20, 2024 115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Thursday, June 13, 2024 058 ENCORE: For a simpler path to course creation, begin with a story

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Thursday, June 6, 2024 147 Where does your story take place?

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Thursday, May 30, 2024 146 A branding story or a Selling Story? 4 Examples

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Thursday, April 25, 2024 141 Why your audience can't follow your story

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

Thursday, April 18, 2024 140 Using Stories to Choose Your Niche

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

Thursday, March 28, 2024 137 Are you telling stories to yourself?

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...

Thursday, January 4, 2024 042 ENCORE: How Storytelling Makes Your Small Business Marketing More Productive in 3 Ways

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my f...

Thursday, December 21, 2023 130 From “Ordinary” To “Valuable Treasure” With  A Simple Story

  Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how l...

Wednesday, December 6, 2023 128 Position Yourself As An Expert With Your Story Archetype

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

Thursday, November 30, 2023 127 How Entrepreneurs Can Leverage Stories to Demonstrate Expertise

What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you?  In ...