Season 1

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrep...

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale! So forget about finding the arc of the story. Entrep...

Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  Your success story has 4 parts:  her...

Storytelling for business? You're not limited to a hero's journey story. In fact, your story starts with a purpose - not a structure. You have many st...

Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (...

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to av...

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step.  Your ...

Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success.    O...

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A sto...

As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. Yo...

Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?" As a small business owner or entrepreneur, y...

As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your...