Saturday, December 18, 2021038 3 Ways To Ruin A Perfectly Good Story
Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a...
Friday, December 17, 2021037 Why Story Has More Impact Than Voice In Business Writing
Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan....
Tuesday, December 7, 2021036 Why Power Stories Deliver More Clients Than Power Words
A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results. The truth is, you'll get more ban...
Wednesday, December 1, 2021035 How To Add A Holiday Theme To Your "Story That Sells"
You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-...
Thursday, November 25, 2021034 How To Use Made-Up Stories For Your Real Business
Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In th...
Saturday, November 13, 2021032 "You've got a great story, but will it sell?"
Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your au...
Saturday, November 6, 2021031 Cool Business Storytelling Lessons From Some Very Uncool Music
Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...
Monday, November 1, 2021030 Can This Personality Quirk Become Your Personal Brand?
If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t That's a really bad i...
Wednesday, October 27, 2021029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales
Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get...
Wednesday, October 20, 2021028 How To Tell An Origin Story That Leads To Clients & Sales
Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." But where does your business ori...
Sunday, October 10, 2021027 Business Storytelling: Your Mess Is NOT Your Message
Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." This i...
Friday, October 8, 2021026 Why Entrepreneurs Don't (Usually) Need An Origin Story
Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a pu...
