Season 1

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...

What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and ...

Want to improve your learners' experience of your course? Get them to remember your course content? Teach complex concepts in a framework that makes s...

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time...

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...

  How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast.   You may have internalized messages like, ...

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also ...

Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.  So...

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!  The guide is the person, spirit o...

Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...