All Episodes

  Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the...

If you’re a small service-oriented business, you want to get people to talk about you!  But how do you do this?  Small companies—especially service-ba...

"You're the expert." How do you feel when you hear those words?   You'd better get used to hearing that sentenence if you're a service-based soloprene...

You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you’re reeling them in with a...

Telling the right story, the right way, can lead to more clients and more sales.   You don’t have to come up with a story that keeps you in suspense--...

You've heard it over and over. Success come from hard work, not talent.  You're not a good writer? Not a natural business person? Just work, work and ...

Angela Wills created her Life  Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle crea...

Solopreneurs often get advised to show their real selves--to come out from behind the website and reveal who they really are. And one way to do this i...

When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to he...

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making pl...

What kind of stories can you tell to explain complex or unusual concepts? What metaphors?  This podcast gives just one example: How do you explain web...

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics,...