Thursday, June 20, 2024 115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Thursday, June 13, 2024 058 ENCORE: For a simpler path to course creation, begin with a story

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Thursday, June 6, 2024 147 Where does your story take place?

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Thursday, May 30, 2024 146 A branding story or a Selling Story? 4 Examples

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

Thursday, May 23, 2024 145 Being Innovative Without Marketing as an Innovator

It's really important to be innovative in your business.  Being innovative is one of the ways people realize you are credible. You've gone beyond the ...

Thursday, May 16, 2024 144 Why your story doesn't have to make people cry

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Thursday, May 9, 2024 143 Are business stories just fluff? Or do they add to your strategy?

Does your story contribute to your strategy? Is your story a part of your brand? You get all kinds of advice to "be sure your content includes a story...

Thursday, May 2, 2024 142 How healers can reach more clients with stories

Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But...

Thursday, April 25, 2024 141 Why your audience can't follow your story

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

Thursday, April 18, 2024 140 Using Stories to Choose Your Niche

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

Thursday, April 11, 2024 139 How to Use Stories to Teach Without Being Preachy

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes...

Thursday, April 4, 2024 138 The Power of Client Testimonials: Get Them to Tell Stories That Sell

“I have many happy clients. How can I get them to share testimonials?"   That’s what my reader asked me when I was looking for new applications for. t...