Tuesday, February 11, 2025169 How to explain web development to a die-hard football fan
What kind of stories can you tell to explain complex or unusual concepts? What metaphors? This podcast gives just one example: How do you explain web...
Friday, January 31, 2025168 Why Storytelling is Your Most Important Market Research Tool
What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics,...
Saturday, January 18, 2025125 The best business storytellers do these 3 things
Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...
Thursday, January 9, 2025167 Marketing as an Educator with Guest Robert Middleon
When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU. Most service busin...
Thursday, January 2, 2025157 How to use the client's backstory to tell if they're coachable
When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they fol...
Thursday, December 19, 2024165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)
Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or mag...
Thursday, November 28, 2024164 How Your About Page Sells You With Stories
What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about ...
Thursday, November 21, 2024023 The most important story for solopreneuur marketing
Your most important story isn't about you. It's about how you work with clients to help them reach their goals. This is your success story. Your su...
Thursday, November 7, 2024163 Is your story a literary production, a good business story, or both?
https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And...
Thursday, October 31, 2024162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green
Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as a...
Thursday, October 24, 2024161 Does your story show the prospect's state of awareness?
What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that st...
Thursday, October 17, 2024160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words
How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...
