All Episodes

Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But...

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes...

“I have many happy clients. How can I get them to share testimonials?"   That’s what my reader asked me when I was looking for new applications for. t...

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...

Of the five archetypes I've identified, the Celebrity holds greatest awe and power.  ***If you're new to my community, you can download a free report ...

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report he...

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug.  For example, in this e...

If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online su...

  When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage th...

Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number. But there's a downside....