All Episodes

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story. Your...

Content creation is one of the most important activities of a business owner, especially for online marketing.  As a prolific writer myself, I've foun...

        Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story.  But what does your audience e...

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?"  Copywriting training usually includes...

If you're a coach. consultant, lawyer, accountant or other service professional, you know you're successful when your clients succeed.  That means the...

Entrepreneurs, small business owners and independent professionals face one big challenge. The services you offer might not have existed 20 years ago ...

If you're an entrepreneur or small service-based business, what are clients concerned about before they sign up? "Can we trust you?" is  Testimonials ...

If you’re marketing online, you probably know, “The money is in the list.”  To grow your list in today’s market, you almost always need to offer your ...

What makes a story grab your audience’s attention? With all the stories going around, it’s hard to make a story stand out. Just opening my email today...

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready ...

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship. Y...

Business storytelling is just one more tool in your marketing bag. But sometimes it's harder to be objective about storytelling decisions than about o...