All Episodes

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics,...

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU.  Most service busin...

When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they fol...

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or mag...

What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about ...

Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your su...

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And...

Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as a...

  What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that st...

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this e...

What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and ...