All Episodes

Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.  So...

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!  The guide is the person, spirit o...

We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the...

    In this podcast episode we are going to look at casting the characters in your story. We’ve already talked about the villain. The other characters...

Do you want to create a story that sells - a selling story?  In this episode of Strategic Storytelling, you'll see an example of the way we can transf...

Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...

In this episode, I’m joined by Dr. Michelle Mazur, a communications coach and consultant. Her slogain is, "Make marketing suck less." Let's face it: M...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...