Thursday, October 26, 2023 122 Two ways for business owners to share their journey stories

A content creator posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the ...

Thursday, October 19, 2023 121 How this business story mistake leads to client confusion

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients? Many coaches ...

Thursday, October 12, 2023 120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

Thursday, October 5, 2023 119 How to use personality to market yourself and build your brand

"Dramatic stories in your emails? Not a good idea!" That was the advice of a  marketing expert - not me!  In particular, he said, emails that begin wi...

Thursday, September 28, 2023 118 How To Use Stories To Get More Results From Your Email Marketing

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

Thursday, September 21, 2023 117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, an...

Thursday, September 14, 2023 116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

Thursday, September 7, 2023 115 Business Storytelling: Your Mess Is NOT Your Message

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This i...

Thursday, August 31, 2023 114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story. Your...

Thursday, August 24, 2023 113 How To Find Compelling Article Ideas From Other People's Stories

Content creation is one of the most important activities of a business owner, especially for online marketing.  As a prolific writer myself, I've foun...

Thursday, August 17, 2023 112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber)

        Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story.  But what does your audience e...

Thursday, August 10, 2023 111 Promoting a Service That Seems Frivolous and Unnecessary

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?"  Copywriting training usually includes...