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In this episode, I’m joined by Dr. Michelle Mazur, a communications coach and consultant. Her slogain is, "Make marketing suck less." Let's face it: M...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

It's really important to be innovative in your business.  Being innovative is one of the ways people realize you are credible. You've gone beyond the ...

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Does your story contribute to your strategy? Is your story a part of your brand? You get all kinds of advice to "be sure your content includes a story...

Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But...

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes...