Monday, June 13, 2022065 How to respond when they say "It's too expensive"
Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. ...
Sunday, June 5, 2022064 Why these 2 story templates bring in more sales
Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense ...
Tuesday, May 31, 2022063 When you need to show you can do the job, tell the 2 stories. job, tell these 2 stories.
When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...
Thursday, May 19, 2022062 Credibility for Business Leadership: Interview with Mitchell Levy
Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. In this episode, Mitche...
Wednesday, May 11, 2022061 3 Stories That Send Clients Away (and what to do instead)
As a new business owner, I was advised to share stories that would build the know, like, and trust factor. I soon discovered 3 types of stories that...
Friday, May 6, 2022060 Why that story got a laugh but not a sale (and a surprisingly easy fix)
A lot of business owners have been told, "Stories entertain and captivate your audience." If you buy that, you're not getting the full power of stor...
Sunday, May 1, 2022059 Rebranding: A 3-step strategy for small businesses
We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? Th...
Tuesday, April 19, 2022057 3 Tips To Win Clients As A Master Storyteller
Creating your story is just the first part storytelling. You also need a way to tell your story. As a business storyteller, your goal is to get liste...
Tuesday, April 5, 2022056 How To Design A Story That Reaches Your Ideal Clients
Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. How do...
Friday, April 1, 2022055 How To Stand Out In A Crowded Space
They're not paying attention to your content? No surprise: there's a lot of noise in the background. This episode (based on my new course - http://c...
Tuesday, March 29, 2022054 3 Techniques To Become A Better Storyteller
Business storytelling works like a muscle. When you need a story, you have to be ready. Just as you do workouts and exercises to be ready to play tenn...
Monday, March 21, 2022053 Impostor Syndrome or Impostor? Your story knows!
When you’re new to your business or career field, you might be asking yourself, “Am I really qualified to do this?” Your friend, mentor or coach assur...
