Sunday, October 10, 2021027 Business Storytelling: Your Mess Is NOT Your Message
Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." This i...
Friday, October 8, 2021026 Why Entrepreneurs Don't (Usually) Need An Origin Story
Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a pu...
Monday, October 4, 2021025 Entrepreneurs: Should you reveal your journey to success?
Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrep...
Saturday, October 2, 2021024 "It's a business - not a Cinderella story"
Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale! So forget about finding the arc of the story. Entrep...
Sunday, September 19, 2021022 Stories that Explain, Preach & Deliver A Tough Message
Storytelling for business? You're not limited to a hero's journey story. In fact, your story starts with a purpose - not a structure. You have many st...
Monday, September 13, 2021021 Your Story Is Not A Hero's Journey
Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (...
Wednesday, September 1, 2021020 No More Boring Copywriting With These 3 Tips
"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to av...
Wednesday, August 18, 2021019 How To Capture Your Audience As A Master Business Storyteller
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. Your ...
Thursday, August 12, 2021More Productive Content Creation With This Storytelling Hack
Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success. O...
Wednesday, August 4, 2021016 Simplify your marketing by telling stories
Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A sto...
Wednesday, July 7, 2021014 The best strategy for entrepreneurs to learn what clients REALLY want
As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. Yo...
Monday, July 5, 2021013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients
Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?" As a small business owner or entrepreneur, y...
