Saturday, February 5, 2022046 Unpacking the Structure of a Persuasive Story
Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategica...
Monday, February 14, 2022047 The Missing Piece In The Hero's Journey Story
In your business story, you're the guide and your client is the hero. In traditional stories, the guide just appeared to save the hero's life, money, ...
Tuesday, February 22, 2022048 The Danger of Branding Yourself With A Single Story
You share "your story" -- especially a personal story--and you get backlash. Often that story will be the *one* story your audience will hear about yo...
Sunday, February 27, 2022049 Forget about being "catchy" (do this instead)
Small businesses can be urged to come up with a catchy headline, slogan or product name. But what does a "catchy" slogan do for us?? For a big brand o...
Thursday, March 3, 2022050 Tell a story to create an "aha" moment
When you get an "aha moment" (almost what used to be called a "Eureka moment") you see the world a new way. Maybe you ask a new question. Maybe you se...
Tuesday, March 8, 2022051 How To Use Vulnerability In Your Business Story
Yes - you should include vulnerability in your business story. But not YOUR vulnerability: it's about your clients. The experts don't tell you to bar...
Thursday, September 12, 2024052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation
A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and peop...
Tuesday, March 29, 2022054 3 Techniques To Become A Better Storyteller
Business storytelling works like a muscle. When you need a story, you have to be ready. Just as you do workouts and exercises to be ready to play tenn...
Friday, April 1, 2022055 How To Stand Out In A Crowded Space
They're not paying attention to your content? No surprise: there's a lot of noise in the background. This episode (based on my new course - http://c...
Tuesday, April 5, 2022056 How To Design A Story That Reaches Your Ideal Clients
Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. How do...
Tuesday, April 19, 2022057 3 Tips To Win Clients As A Master Storyteller
Creating your story is just the first part storytelling. You also need a way to tell your story. As a business storyteller, your goal is to get liste...
Sunday, May 1, 2022059 Rebranding: A 3-step strategy for small businesses
We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? Th...
