Wednesday, August 18, 2021019 How To Capture Your Audience As A Master Business Storyteller
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. Your ...
Thursday, August 12, 2021More Productive Content Creation With This Storytelling Hack
Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success. O...
Wednesday, August 4, 2021016 Simplify your marketing by telling stories
Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A sto...
Wednesday, July 7, 2021014 The best strategy for entrepreneurs to learn what clients REALLY want
As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. Yo...
Monday, July 5, 2021013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients
Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?" As a small business owner or entrepreneur, y...
Wednesday, June 23, 2021012 Create Marketing Content That Appeals To Your Audience's Values
As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your...
Friday, June 11, 2021011 What motivates your clients? The answer is in their baggage.
Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake? You know their demographics. You might have you...
Tuesday, April 27, 2021009 Successful Business Storytelling: Keep the magic alive
You're sharing the perfect story...but you sense your audience is drifting away. You want them involved, on the edge of their seats. What's happening?...
Monday, March 22, 2021008 Insider Tips For Entrepreneurs To Maximize Value From Their Copywriters
Copywriters can accelerate growth in your small business...but most entrepreneurs miss out on a great deal of value when they work with copywriters. H...
Monday, February 8, 2021007 How Successful Entrepreneurs Choose A Business Coach
A lot of small business owners hire some form of mentors or coaches. (Actually, top business leaders have always done this - they just call them "cons...
Saturday, February 6, 2021007 Finding The Core Story For Marketing Your Small Business
"What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and in...
Tuesday, February 2, 2021006 Why Your Origin Story Really Is A Destination Story
When someone asks, "How did you get started?" it's tempting to begin at the beginning. The truth is...your origin story doesn't just satisfy curiosity...
