All Episodes

        Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story.  But what does your audience e...

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?"  Copywriting training usually includes...

If you're a coach. consultant, lawyer, accountant or other service professional, you know you're successful when your clients succeed.  That means the...

Here's something I see often. You're trying to explain a service to your clients. They don't get it. So...you tell them more about you. Your "why." Yo...

If you're an entrepreneur or small service-based business, what are clients concerned about before they sign up? "Can we trust you?" is  Testimonials ...

If you’re marketing online, you probably know, “The money is in the list.”  To grow your list in today’s market, you almost always need to offer your ...

What makes a story grab your audience’s attention? With all the stories going around, it’s hard to make a story stand out. Just opening my email today...

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready ...

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship. Y...

Business storytelling is just one more tool in your marketing bag. But sometimes it's harder to be objective about storytelling decisions than about o...

Does someone want to connect with you on LinkedIn? Do you get messages like these: “It looks like you’re doing some pretty amazing things with storyt...

Business decisions and career decisions will be influenced by the way you tell a story. When you tell an old story because "everyone knows this" you m...