All Episodes

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

It's really important to be innovative in your business.  Being innovative is one of the ways people realize you are credible. You've gone beyond the ...

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

A lot of business owners have been told, "Stories entertain and captivate your audience."   If you buy that, you're not getting the full power of stor...

Does your story contribute to your strategy? Is your story a part of your brand? You get all kinds of advice to "be sure your content includes a story...

"You're the expert." How do you feel when you hear those words?   You'd better get used to hearing that sentenence if you're a service-based soloprene...

“I have many happy clients. How can I get them to share testimonials?"   That’s what my reader asked me when I was looking for new applications for. t...

Calling yourself a "healer" brings special challenges in marketing.  And in some ways, everyone is a healer. We all pay money to relieve our pain. But...

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes...

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...