All Episodes

A content creator posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the ...

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients? Many coaches ...

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

"Dramatic stories in your emails? Not a good idea!" That was the advice of a  marketing expert - not me!  In particular, he said, emails that begin wi...

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, an...

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story. Your...

Content creation is one of the most important activities of a business owner, especially for online marketing.  As a prolific writer myself, I've foun...

        Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story.  But what does your audience e...

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?"  Copywriting training usually includes...

If you're a coach. consultant, lawyer, accountant or other service professional, you know you're successful when your clients succeed.  That means the...