Season 1

"Your copywriting needs to be edgy!" is the advice I've given for years.  I could have added, "And your books need to be even more edgy!"  For a good ...

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise the...

You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit.  But how do y...

I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs ...

Quiet quitting - means you tell a story beginning, “I’m not paid enough to do this."      Quiet quitting has been around a long time.  I know many p...

When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consu...

Looking for more creative blog post ideas that attract hungry readers? You'll find a zillion bundles promising to help...with tired titles like, "Beh...

"I've heard this all before." "You sound just like everybody else in your field." "I can't remember...what did you say again?" Content creation takes ...

You want to grow a business ... but what happens when you keep telling yourself stories keep you from moving forward? Stories that seem so real and vi...

Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one o...

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of tim...

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from he...