Monday, November 7, 2022078 The ROI Of Storytelling
You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit. But how do y...
Monday, October 24, 2022077 How To Give Your Content The Edge That Prospects Find Irresistible
I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs ...
Sunday, October 16, 2022076 How Changing Your "Quiet Quitting" Story Makes You Happier & More Productive
Quiet quitting - means you tell a story beginning, “I’m not paid enough to do this." Quiet quitting has been around a long time. I know many p...
Monday, October 10, 2022075 3 Backstories Your Client Tells Herself When You Offer A Free Consultation (And How To Respond To Them)
When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consu...
Sunday, October 2, 2022074 How 1 Story Gives You 5 Great Blog Post Ideas
Looking for more creative blog post ideas that attract hungry readers? You'll find a zillion bundles promising to help...with tired titles like, "Beh...
Wednesday, September 7, 2022073 The Surprising Way To 10X The Impact Of Your Content
"I've heard this all before." "You sound just like everybody else in your field." "I can't remember...what did you say again?" Content creation takes ...
Wednesday, August 24, 2022072 Entrepreneurs: Get Past Your Comfort Zone With Storytelling
You want to grow a business ... but what happens when you keep telling yourself stories keep you from moving forward? Stories that seem so real and vi...
Monday, August 8, 2022071 Building A Community By Telling Stories With Alex Hillman of Indy Hall
Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one o...
Sunday, July 31, 2022070 The 5-Step Story Behind A Successful Small Business Blog
Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of tim...
Sunday, July 10, 2022068 A Story A Day To Grow Your Business - With Ellen Finkelstein
Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from he...
Thursday, June 30, 2022067 Is it time to stop telling business stories?
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You...
Saturday, June 18, 2022066 How To Leverage Your Working Style To Become More Productive
You plan your next offer -a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’...
