Monday, August 8, 2022071 Building A Community By Telling Stories With Alex Hillman of Indy Hall
Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one o...
Sunday, July 31, 2022070 The 5-Step Story Behind A Successful Small Business Blog
Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of tim...
Sunday, July 10, 2022068 A Story A Day To Grow Your Business - With Ellen Finkelstein
Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from he...
Thursday, June 30, 2022067 Is it time to stop telling business stories?
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You...
Saturday, June 18, 2022066 How To Leverage Your Working Style To Become More Productive
You plan your next offer -a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’...
Monday, June 13, 2022065 How to respond when they say "It's too expensive"
Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. ...
Sunday, June 5, 2022064 Why these 2 story templates bring in more sales
Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense ...
Tuesday, May 31, 2022063 When you need to show you can do the job, tell the 2 stories. job, tell these 2 stories.
When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...
Thursday, May 19, 2022062 Credibility for Business Leadership: Interview with Mitchell Levy
Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. In this episode, Mitche...
Wednesday, May 11, 2022061 3 Stories That Send Clients Away (and what to do instead)
As a new business owner, I was advised to share stories that would build the know, like, and trust factor. I soon discovered 3 types of stories that...
Friday, May 6, 2022060 Why that story got a laugh but not a sale (and a surprisingly easy fix)
A lot of business owners have been told, "Stories entertain and captivate your audience." If you buy that, you're not getting the full power of stor...
Sunday, May 1, 2022059 Rebranding: A 3-step strategy for small businesses
We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? Th...
