Season 1

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my f...

You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, ho...

Business storytelling is just one more tool in your marketing bag. But sometimes it's harder to be objective about storytelling decisions than about o...

  Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how l...

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-...

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they’ll ask for your website. Resea...