Season 1

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my f...

  Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how l...

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, ho...

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they’ll ask for your website. Resea...

A content creator posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the ...

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients? Many coaches ...

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

Here's something I see often. You're trying to explain a service to your clients. They don't get it. So...you tell them more about you. Your "why." Yo...