Tuesday, March 8, 2022051 How To Use Vulnerability In Your Business Story
Yes - you should include vulnerability in your business story. But not YOUR vulnerability: it's about your clients. The experts don't tell you to bar...
Thursday, March 3, 2022050 Tell a story to create an "aha" moment
When you get an "aha moment" (almost what used to be called a "Eureka moment") you see the world a new way. Maybe you ask a new question. Maybe you se...
Sunday, February 27, 2022049 Forget about being "catchy" (do this instead)
Small businesses can be urged to come up with a catchy headline, slogan or product name. But what does a "catchy" slogan do for us?? For a big brand o...
Tuesday, February 22, 2022048 The Danger of Branding Yourself With A Single Story
You share "your story" -- especially a personal story--and you get backlash. Often that story will be the *one* story your audience will hear about yo...
Monday, February 14, 2022047 The Missing Piece In The Hero's Journey Story
In your business story, you're the guide and your client is the hero. In traditional stories, the guide just appeared to save the hero's life, money, ...
Saturday, February 5, 2022046 Unpacking the Structure of a Persuasive Story
Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategica...
Friday, January 28, 2022045 The story you need to gain credibility in a new field
Entrepreneurs rarely find their businesses by walking a straight line. They move from lawyer to professional organizer, from corporate exec to life co...
Saturday, January 22, 2022044 Middle Bear Branding: Between Cookie Cutter and Far Out Extreme
Small service businesses walk a fine line in branding. They don't want to blend in with everyone else (like "little boxes" of the famous song). But so...
Tuesday, January 18, 2022043 Business Storytelling: Introducing Your Audience To A New World
As you build a portfolio of business stories, business owners often come up against a challenge: you've got a story but the audience can't relate to t...
Thursday, January 6, 2022041 The Right Way To Use A Personal Cat Story For Personal Branding
Noted business author and influencer Dorie Clark presented a thoughtful Ted Talk on December 21. We feel busy, she says, because we try to do the impo...
Saturday, January 1, 2022040 Why Storytelling Is Your Most Productive Small Business Planning Tool
Anyone can make business plans - but turning business plans into business actions mean you need to believe you can do everything on your planning shee...
Saturday, December 18, 2021039 The Savvy Business Owner's Answer To The What's Your Story"Question
You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this...
