All Episodes

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrep...

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a pu...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This i...

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business."  But where does your business ori...

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t  That's a really bad i...

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your au...

  How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast.   You may have internalized messages like, ...

Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In th...

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results. The truth is, you'll get more ban...

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan....

Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a...