All Episodes

Small businesses can be urged to come up with a catchy headline, slogan or product name. But what does a "catchy" slogan do for us?? For a big brand o...

You share "your story" -- especially a personal story--and you get backlash. Often that story will be the *one* story your audience will hear about yo...

In your business story, you're the guide and your client is the hero. In traditional stories, the guide just appeared to save the hero's life, money, ...

Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategica...

Entrepreneurs rarely find their businesses by walking a straight line. They move from lawyer to professional organizer, from corporate exec to life co...

Small service businesses walk a fine line in branding. They don't want to blend in with everyone else (like "little boxes" of the famous song). But so...

As you build a portfolio of business stories, business owners often come up against a challenge: you've got a story but the audience can't relate to t...

Noted business author and influencer Dorie Clark presented a thoughtful Ted Talk on December 21. We feel busy, she says, because we try to do the impo...

Anyone can make business plans - but turning business plans into business actions mean you need to believe you can do everything on your planning shee...

You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this...

Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a...

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan....