Saturday, November 13, 2021032 "You've got a great story, but will it sell?"
Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your au...
Saturday, November 6, 2021031 Cool Business Storytelling Lessons From Some Very Uncool Music
Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...
Saturday, November 6, 2021031 Cool Business Storytelling Lessons From Some Very Uncool Music
Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...
Monday, November 1, 2021030 Can This Personality Quirk Become Your Personal Brand?
If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t That's a really bad i...
Wednesday, October 27, 2021029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales
Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get...
Wednesday, October 20, 2021028 How To Tell An Origin Story That Leads To Clients & Sales
Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." But where does your business ori...
Sunday, October 10, 2021027 Business Storytelling: Your Mess Is NOT Your Message
Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." This i...
Friday, October 8, 2021026 Why Entrepreneurs Don't (Usually) Need An Origin Story
Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a pu...
Monday, October 4, 2021025 Entrepreneurs: Should you reveal your journey to success?
Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrep...
Saturday, October 2, 2021024 "It's a business - not a Cinderella story"
Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale! So forget about finding the arc of the story. Entrep...
Monday, September 27, 2021023 The most important story for entrepreneur marketing
Your most important story isn't about you. It's about how you work with clients to help them reach their goals. Your success story has 4 parts: her...
Sunday, September 19, 2021022 Stories that Explain, Preach & Deliver A Tough Message
Storytelling for business? You're not limited to a hero's journey story. In fact, your story starts with a purpose - not a structure. You have many st...
