All Episodes

Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategica...

Entrepreneurs rarely find their businesses by walking a straight line. They move from lawyer to professional organizer, from corporate exec to life co...

Small service businesses walk a fine line in branding. They don't want to blend in with everyone else (like "little boxes" of the famous song). But so...

As you build a portfolio of business stories, business owners often come up against a challenge: you've got a story but the audience can't relate to t...

Noted business author and influencer Dorie Clark presented a thoughtful Ted Talk on December 21. We feel busy, she says, because we try to do the impo...

Anyone can make business plans - but turning business plans into business actions mean you need to believe you can do everything on your planning shee...

You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this...

Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a...

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan....

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results. The truth is, you'll get more ban...

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-...

Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In th...