All Episodes

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan....

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results. The truth is, you'll get more ban...

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-...

Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In th...

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your au...

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that yo...

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t  That's a really bad i...

Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get...

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business."  But where does your business ori...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This i...

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a pu...