All Episodes

Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (...

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to av...

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step.  Your ...

Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success.    O...

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A sto...

You're a solopreneur or small business. Your market has changed. Your tech has changed. Maybe you've changed too.  Time to rebrand your business...but...

As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. Yo...

Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?" As a small business owner or entrepreneur, y...

As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your...

Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake? You know their demographics. You might have you...

We keep hearing that stories help your business. And they will...but only if they are the right stories. These 3 stories get told a lot, and marketing...

You're sharing the perfect story...but you sense your audience is drifting away. You want them involved, on the edge of their seats. What's happening?...