Season 1

Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate...

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche.  So...

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you!  The guide is the person, spirit o...

Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at...

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message."  This ...

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find cl...

Your story's location may seem trivial or straightforward.  "It's a beach story."  "One day I was in my home office..." "Mary went home to apartment 3...

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...