Season 1

Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and ho...

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But...

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: th...

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced vete...

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing ...

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my f...

  Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how l...

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you?  In ...

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, ho...

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they’ll ask for your website. Resea...