Season 1

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

Here's something I see often. You're trying to explain a service to your clients. They don't get it. So...you tell them more about you. Your "why." Yo...

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship. Y...

Business storytelling is just one more tool in your marketing bag. But sometimes it's harder to be objective about storytelling decisions than about o...

If you own a service business, you probably know this already: Writing a book can bring you exposure, credibility, and ultimately, more clients. You g...

When you tell stories, you influence your audience. In business and in life, you're encouraged to share stories that reflect your audience's reality. ...

"Your copywriting needs to be edgy!" is the advice I've given for years.  I could have added, "And your books need to be even more edgy!"  For a good ...

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise the...

You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit.  But how do y...

I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs ...