All Episodes

Of the five archetypes I've identified, the Celebrity holds greatest awe and power.  ***If you're new to my community, you can download a free report ...

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report he...

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug.  For example, in this e...

If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online su...

  When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage th...

Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number. But there's a downside....

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my f...

  Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how l...

“Should I tell this story? I don’t feel comfortable sharing.” Or “I *really* feel I should tell this story, even if it makes me uncomfortable."   If y...

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, ho...