All Episodes

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, an...

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story. Your...

Content creation is one of the most important activities of a business owner, especially for online marketing.  As a prolific writer myself, I've foun...

        Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story.  But what does your audience e...

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?"  Copywriting training usually includes...

If you're a coach. consultant, lawyer, accountant or other service professional, you know you're successful when your clients succeed.  That means the...

Here's something I see often. You're trying to explain a service to your clients. They don't get it. So...you tell them more about you. Your "why." Yo...

If you're an entrepreneur or small service-based business, what are clients concerned about before they sign up? "Can we trust you?" is  Testimonials ...

If you’re marketing online, you probably know, “The money is in the list.”  To grow your list in today’s market, you almost always need to offer your ...

What makes a story grab your audience’s attention? With all the stories going around, it’s hard to make a story stand out. Just opening my email today...