All Episodes

Business decisions and career decisions will be influenced by the way you tell a story. When you tell an old story because "everyone knows this" you m...

“There’s a gap between what I know they need and what they think they need.” As a service-based business, you probably recognize this problem.  For in...

You've got a great story for business...and you're ready to write "The End." But it's rarely a good idea to end your business story this way. When yo...

When you're a solopreneur or small service-based business, the brand is YOU. The stories you tell will contribute to your brand and position, even whe...

This podcast looks at 3 ways your website resembles an Easter egg: (1) Websites, like Easter eggs, rarely last forever. After working with dozens of b...

Your client says, "I don't want to work with you anymore." Or they disappear. What can you do?  You can try to find out why they've left. Usually, tha...

Being a podcast guest brings many rewards. You open up opportunities. You get exposure in several ways.  Small podcast? You still benefit.  Link to th...

If you own a service business, you probably know this already: Writing a book can bring you exposure, credibility, and ultimately, more clients. You g...

You'll find lots of lists of "website mistakes." This episode introduces 3 common mistakes that can be fixed with storytelling. For one thing, you nee...

Should you swear when you're onstage for your business? The answer is, "sometimes." Only one of the five archetypes can get away with swearing...and ...

If you've been following the soap opera saga of British royalty Harry and Meghan, you know they generated some explosive content. Apparently, they wer...

Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients. Business st...