All Episodes

If you’re marketing online, you probably know, “The money is in the list.”  To grow your list in today’s market, you almost always need to offer your ...

What makes a story grab your audience’s attention? With all the stories going around, it’s hard to make a story stand out. Just opening my email today...

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready ...

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship. Y...

Business storytelling is just one more tool in your marketing bag. But sometimes it's harder to be objective about storytelling decisions than about o...

Does someone want to connect with you on LinkedIn? Do you get messages like these: “It looks like you’re doing some pretty amazing things with storyt...

Business decisions and career decisions will be influenced by the way you tell a story. When you tell an old story because "everyone knows this" you m...

“There’s a gap between what I know they need and what they think they need.” As a service-based business, you probably recognize this problem.  For in...

You've got a great story for business...and you're ready to write "The End." But it's rarely a good idea to end your business story this way. When yo...

When you're a solopreneur or small service-based business, the brand is YOU. The stories you tell will contribute to your brand and position, even whe...

This podcast looks at 3 ways your website resembles an Easter egg: (1) Websites, like Easter eggs, rarely last forever. After working with dozens of b...

Your client says, "I don't want to work with you anymore." Or they disappear. What can you do?  You can try to find out why they've left. Usually, tha...