All Episodes

Entrepreneurs and small business owners often believe the sequence "Idea --> Create Offer --> Start Marketing." It sounds logical, doesn't it? Truth ...

When I moved to Philly almost 12 years ago,  I had to decide what to keep and what to toss. I was tempted to follow the maxim, "When in doubt, throw i...

Just after I recorded this podcast, a marketing coach popped up in my inbox with advice to share your story of personal trauma. Yep, another Cringe of...

As a small business owner, you're unabashedly in business because you want to earn revenue. Often that means increasing prices in order to reach your ...

Go through your inbox and you’ll find yourself responding to messages with, “I bet whoever wrote this is blushing beet red by now. The word ‘cringewor...

If your services relate to problem-solving, I’m willing to bet that few people will call you for an appointment until they’ve experienced a sharp defi...

When you tell stories, you influence your audience. In business and in life, you're encouraged to share stories that reflect your audience's reality. ...

Whether you’re looking for a content creator, a designer, or an accountant, most likely you won't start with a search engine. You'll ask around before...

"Your copywriting needs to be edgy!" is the advice I've given for years.  I could have added, "And your books need to be even more edgy!"  For a good ...

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise the...

You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit.  But how do y...

I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs ...