All Episodes

This podcast looks at 3 ways your website resembles an Easter egg: (1) Websites, like Easter eggs, rarely last forever. After working with dozens of b...

Your client says, "I don't want to work with you anymore." Or they disappear. What can you do?  You can try to find out why they've left. Usually, tha...

Being a podcast guest brings many rewards. You open up opportunities. You get exposure in several ways.  Small podcast? You still benefit.  Link to th...

If you own a service business, you probably know this already: Writing a book can bring you exposure, credibility, and ultimately, more clients. You g...

You'll find lots of lists of "website mistakes." This episode introduces 3 common mistakes that can be fixed with storytelling. For one thing, you nee...

Should you swear when you're onstage for your business? The answer is, "sometimes." Only one of the five archetypes can get away with swearing...and ...

If you've been following the soap opera saga of British royalty Harry and Meghan, you know they generated some explosive content. Apparently, they wer...

Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients. Business st...

As an entrepreneur, you've probably heard the saying, "A Confused Mind Doesn't Buy." So when you're thinking of expanding your business to encompass y...

Entrepreneurs and small business owners often believe the sequence "Idea --> Create Offer --> Start Marketing." It sounds logical, doesn't it? Truth ...

When I moved to Philly almost 12 years ago,  I had to decide what to keep and what to toss. I was tempted to follow the maxim, "When in doubt, throw i...

Just after I recorded this podcast, a marketing coach popped up in my inbox with advice to share your story of personal trauma. Yep, another Cringe of...