All Episodes

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last epi...

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-...

“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small bu...

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, ema...

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they’ll ask for your website. Resea...

A content creator posted on social media: When working to improve yourself: Is it better to do it in a public forum and post about progress along the ...

When you introduce yourself as a business owner, do you give yourself a title? Or do you jump right in to explain how you serve clients? Many coaches ...

How to communicate your value by telling a story. Stories make it possible to communicate your value without coming across as boastful, obnoxious or u...

"Dramatic stories in your emails? Not a good idea!" That was the advice of a  marketing expert - not me!  In particular, he said, emails that begin wi...

Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand...

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, an...

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the...